Acuity is a business-grade scheduling powerhouse built to scale with solo professionals and larger multi-location operations alike. It offers fully branded booking pages, embedded or standalone, with flexible appointment types, buffer and availability controls, time-zone detection, and the ability for clients to self-schedule, reschedule, or cancel—all automatically synced across platforms.

Its client-management tools include intake forms, profiles, automated email/SMS confirmations, reminders, follow-ups, and intake policies. Financial tools are robust, allowing for online or in-person payments (via Stripe, PayPal, Square), deposits, tipping, packages, subscriptions, gift certificates, and invoices—streamlining both bookings and billing.