Adobe Commerce vs Etsy

Adobe Commerce — formerly known as Magento — is an enterprise-grade commerce platform offering composable, cloud-native architecture to build global B2C and B2B storefronts.

It combines deep customization, API-first development, and integration with Adobe’s ecosystem (Analytics, Experience Manager, Real-Time CDP).

Built to scale, it supports sophisticated personalization, performance-intensive use cases, and omnichannel strategies. Adobe Commerce Cloud adds managed hosting, automatic updates, and dedicated support, further enhancing reliability and developer velocity.

Etsy is a global online marketplace celebrated for connecting buyers with creative, handmade, and vintage goods.

It fosters human-driven commerce by offering a curated platform where artisans and small businesses reach a worldwide audience with unique, expressive products.

With a focus on individuality and craftsmanship, Etsy continues to support independent entrepreneurship and retains a distinct identity in e-commerce through its community ethos.