Adobe Marketo Engage vs Keap

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.

Adobe Marketo Engage, part of Adobe Experience Cloud, is an AI-powered, enterprise-grade marketing automation solution. It supports omnichannel campaigns—from email and web to ads, mobile, events, and chat—with advanced segmentation, personalization (via AI), lead scoring, CRM sync, campaign operations, and deep analytics to drive revenue and ROI.

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.