Adobe Marketo Engage vs Mautic

Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.

Adobe Marketo Engage, part of Adobe Experience Cloud, is an AI-powered, enterprise-grade marketing automation solution. It supports omnichannel campaigns—from email and web to ads, mobile, events, and chat—with advanced segmentation, personalization (via AI), lead scoring, CRM sync, campaign operations, and deep analytics to drive revenue and ROI.

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.