Alura vs Koalanda

Alura is an all-in-one Etsy seller platform offering tools for product research, keyword discovery, listing optimization, shop analytics, and marketing automation.

With a robust Chrome Extension, sellers can access data from over 60 million Etsy listings, including search volume, competition, keyword difficulty, and revenue estimates—plus features like AI-powered listing recommendations, Pinterest integration, and email marketing automation. 

Alura serves as a full-spectrum Etsy growth platform, providing product and keyword research, competitor analysis, A/B testing, email marketing automation, and Pinterest integration.

Its Chrome Extension overlays real-time Etsy data directly in your browser, enabling efficient idea validation

Koalanda is a multi-faceted tool designed to elevate Etsy shop performance through robust keyword research, SEO optimization, product discovery, and competitor intelligence—all powered by real Etsy data.

Its Keyword Tool supports intuitive filtering by category, competition, and search score, as well as comparing up to 20 keywords side by side.

Users can also organize and save keywords into lists, which are automatically updated and can be exported to CSV for ongoing analysis