AMZScout vs Helium 10

AMZScout is a product research and analytics platform designed to help Amazon sellers discover and validate product opportunities using a combination of a PRO Chrome extension and a web-based product database.

The suite surfaces actionable metrics such as revenue estimates, sales velocity, review counts, price trends, and competition scores so users can screen ideas quickly against margin and demand filters.

AMZScout’s extension overlays these data points directly on Amazon product pages, enabling immediate on-page validation without switching contexts, while the product database supports broad searches with customizable filters and saved lists for repeatable workflows.

Helium 10 is a comprehensive SaaS suite engineered to support professional Amazon sellers and brands through every stage of e-commerce growth. The product consolidates a broad toolkit that includes product research, keyword discovery, listing creation and optimization, inventory forecasting, and advertising management into a unified dashboard that reduces operational friction.

Sellers can perform deep keyword analytics, track historical performance metrics, estimate demand and margin, and prioritize opportunities using data-driven signals. Ad automation and campaign reporting enable teams to manage PPC spend, measure ACoS and TACoS, and surface high-value targets for optimization. The platform also provides listing health checks, refund and reimbursement workflows, and fraud protection features to preserve account performance and revenue.