Big Cartel vs Sellfy

Big Cartel is a lightweight e-commerce platform designed especially for artists, makers, and creative entrepreneurs who want to sell their work online without unnecessary complexity. It offers easy store setup, free themes, and HTML/CSS customization so you can build a shop that reflects your aesthetic.

The platform supports selling both online and in person, accepts multiple payment methods (cards, PayPal, wallets, etc.), enables inventory tracking and shipping options, and offers promotional tools like discount codes.

Big Cartel has a free plan (limited products, basic features) and tiered premium plans that increase number of listed products, image uploads, domain control, and access to features like app integrations, real-time stats, and deeper customization.

Sellfy is a creator-friendly ecommerce platform built for selling digital products, physical merch, print-on-demand goods, subscriptions, and more—without transaction fees built into the platform.

It offers built-in marketing tools such as email marketing, cart abandonment, upselling, discount codes, and affiliate programs to help increase revenue.

Store customization is flexible with ability to use custom domains and branding, responsive design, embedded storefront widgets, and support for storefronts as well as widgets integrated into existing sites.