Clari vs Gong

Clari is a revenue operations platform designed to give businesses end-to-end visibility into their sales pipeline, forecasting, and revenue processes.

It centralizes data from CRMs, sales activities, and customer interactions, providing accurate insights into deal health and pipeline movement.

Clari uses AI to predict outcomes, flag risks, and highlight opportunities, enabling sales teams to make informed decisions. Its forecasting capabilities go beyond traditional spreadsheets, offering real-time projections with improved accuracy.

Gong is a revenue intelligence platform that leverages AI to analyze customer interactions and provide insights that help sales teams win more deals.

It captures conversations from calls, emails, and meetings, then applies advanced analytics to identify patterns, track deal progress, and highlight risks.

By analyzing real customer data, Gong offers actionable insights into what top-performing reps are doing differently, enabling teams to replicate success.

The platform also provides forecasting capabilities, giving revenue leaders accurate, real-time visibility into pipeline health.