Crestfull vs Alura

Crestfull (often referred to as Crest) is an Etsy-focused SEO tool designed to help sellers improve shop performance using keyword insights, shop analytics, listing optimization, and tracking—all with a user-coaching approach.

It offers keyword and trend analysis tools, real-time monitoring of SEO performance, competitor evaluation, and intelligent alerts for seasonal changes or product popularity shifts.

Crest positions itself as a personal coach for your Etsy shop. Rather than simply gathering data, it analyzes metrics such as sales patterns, customer demographics, and listing quality—and offers suggestions to improve rankings, titles, tags, and visibility.

Alura is an all-in-one Etsy seller platform offering tools for product research, keyword discovery, listing optimization, shop analytics, and marketing automation.

With a robust Chrome Extension, sellers can access data from over 60 million Etsy listings, including search volume, competition, keyword difficulty, and revenue estimates—plus features like AI-powered listing recommendations, Pinterest integration, and email marketing automation. 

Alura serves as a full-spectrum Etsy growth platform, providing product and keyword research, competitor analysis, A/B testing, email marketing automation, and Pinterest integration.

Its Chrome Extension overlays real-time Etsy data directly in your browser, enabling efficient idea validation