Etsy vs Square Online

Etsy is a global online marketplace celebrated for connecting buyers with creative, handmade, and vintage goods.

It fosters human-driven commerce by offering a curated platform where artisans and small businesses reach a worldwide audience with unique, expressive products.

With a focus on individuality and craftsmanship, Etsy continues to support independent entrepreneurship and retains a distinct identity in e-commerce through its community ethos.

Square Online is an all-in-one ecommerce and website builder platform that allows businesses of all sizes—especially those already using Square’s POS system—to build professional online stores with ease.

With drag-and-drop editing, theme templates, custom fonts, and site elements like banners, item badges, and configurable layouts, it gives freedom to control branding and design.

Stores can connect custom domains (in paid plans), remove Square branding, list unlimited products, manage inventory, sync with physical store operations, and integrate with social media and Instagram.