Keap vs ActiveCampaign

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.

ActiveCampaign is a robust, all-in-one marketing and sales automation platform ideal for small to mid-sized businesses. It features an AI-powered automation builder that simplifies the creation of complex workflows—combining triggers, conditions, and split testing seamlessly.

Users can automate cross-channel campaigns across email, SMS, WhatsApp, and on-site messaging, and benefit from precise segmentation, predictive sending, and behavior-based personalization. The built-in CRM (called "Deals") supports lead scoring, pipeline management, and sales routing, fully integrated with marketing campaigns.