Keap vs Mautic

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.