Keap vs Systeme.io

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.

Systeme.io is an all‑in‑one business automation platform tailored for entrepreneurs and small businesses. It offers sales funnels, email marketing, website and blog building, affiliate management, online courses, webinars, e‑commerce, automation, and blogging—all within one interface.

It's especially praised for ease of use, a free tier, and versatility, with some users noting occasional builder glitches and configuration limitations. It consolidates numerous marketing and business management tools into one platform, including sales funnels, email marketing, website and blog builders, and affiliate management.