Keyword Hero vs Also Asked

Keyword Hero is an analytics enhancement tool focused on restoring “(not provided)” keyword data within Google Analytics—bridging the visibility gap between organic search data and on-site performance. It uses machine learning and session-level analysis to match keyword queries to specific landing pages, attributing a large portion of previously hidden organic traffic back to actual search queries.

Users receive enriched GA reports containing keyword performance alongside page metrics like bounce rate, session duration, and conversion data. This empowers content teams and marketers with actionable insights: understanding not just which pages perform, but which keywords drive that performance.

Also Asked is an intuitive SEO research platform specializing in expanding keyword and topic coverage through “people also ask” (PAA) insights. By entering seed keywords, it generates a branching map of related questions drawn from Google’s PAA boxes—visualizing the question-and-answer landscape around your topic.

This “mind-map” approach helps content strategists discover content clusters, long-tail themes, and intent variations that can inform blog outlines, FAQ sections, or knowledge base structures.