Leadfeeder vs OptinMonster

Leadfeeder transforms website traffic into actionable B2B leads by identifying the companies browsing your site—even when employees work remotely. It filters out low‑quality traffic (such as ISPs and bots) and provides detailed visit behavior, enabling you to score and segment companies using over 50 behavioral and firmographic filters.

Leadfeeder syncs seamlessly with major CRMs and marketing tools, delivering visitor data directly into your existing workflows. Trusted by over 80,000 sales and marketing professionals, it offers both a free Lite version (showing limited recent data) and paid plans starting at around $99/month based on the number of company identities detected. A 14‑day free trial is available, with no credit card required.

OptinMonster is a powerful, user-friendly lead-generation toolkit that enables marketers to build high‑converting campaigns without code. With its drag-and-drop builder and over 700 responsive templates, users can craft popups, slide-ins, bars, fullscreen welcome mats, gamified spin-to-win wheels, and more.

Campaigns are enriched with sophisticated targeting (exit‑intent, scroll depth, referral detection, geolocation, behavior, and device targeting), A/B testing, real-time analytics, and a suite of integrations with email services, CRMs, e-commerce platforms, and CMS. Mobile-optimized and packed with features like dynamic triggers and segmentation, OptinMonster is a favorite for reducing bounce rates and boosting conversions.