Lusha vs Cognism vs 6sense

Lusha is a leading B2B prospecting and data enrichment platform designed to help sales professionals, recruiters, and marketers connect with decision-makers faster.

It provides verified business contact information, including direct phone numbers and email addresses, enabling more effective outreach.

Lusha integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Outreach, enriching contact databases with accurate and up-to-date data.

Cognism is a B2B sales intelligence platform designed to help revenue and marketing teams discover, connect with and engage decision-makers with high-quality, compliant data.

The platform provides verified mobile numbers, business emails and firmographic/technographic signal data to fuel outbound prospecting and pipeline creation.

For example, Cognism claims its mobile number coverage helps users “double pipeline output” by improving connect rates and enabling reps to reach ideal contacts more reliably.

6sense is a revenue intelligence and account-based go-to-market (GTM) platform that helps sales and marketing teams identify accounts most likely to buy, understand buying groups, and take the right actions at the right time.

Its “Sales Intelligence” module highlights in-market accounts, decision-makers, and recommended next steps. 

The platform emphasises reducing wasted seller time spent on manual research and instead directing effort to high-value, active opportunities.