Mautic vs Ortto

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.

An all‑in‑one platform that merges customer data platform (CDP), marketing automation, and analytics—and enriches them with AI. Users benefit from a visual journey builder with branching logic, multichannel communications (email, SMS, push, in‑app, pop‑ups, forms), plus real‑time segmentation, dashboards, and predictive insights.

Advanced plans add dedicated IPs, SLAs, role-based access, and compliance (GDPR, HIPAA, SOC2). It’s beloved for its intuitive interface and unified campaign execution. Ortto's marketing automation and customer data platform unifies your data, messaging, and analytics on a single platform.