Mautic vs Sharpspring

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.

SharpSpring offers a full-stack marketing automation and CRM platform, blending smart email campaigns, behavioral tracking, dynamic forms, landing pages, blogs, and social media management.

Unique features like VisitorID identify and score site visitors, while visual workflows, lead scoring, detailed analytics, and integration flexibility (via API or Zapier) support conversion-focused marketing strategies.