Rebrandly vs Bitly

Rebrandly is a leading-branded link management platform that empowers businesses and marketers to customize, track, and share short links with their own domain names.

Unlike generic shorteners, Rebrandly emphasizes brand visibility by turning every link into a branding opportunity. Users can create short, memorable URLs that reflect their business identity, boosting credibility and engagement.

The platform also offers advanced analytics, allowing users to track clicks, traffic sources, locations, and device usage. Rebrandly supports UTM parameters, retargeting pixels, and deep linking, making it a valuable tool for digital marketing campaigns.

Bitly is one of the most popular and trusted link management platforms, known for its branded URL shortening and advanced analytics.

It enables businesses and marketers to create short, custom links that improve engagement and brand recognition. Bitly’s platform provides real-time analytics on clicks, locations, and device usage, helping users measure campaign performance effectively.

Marketers can also use UTM parameters and retargeting pixels to enhance digital advertising strategies. Bitly integrates with numerous tools, including Google Analytics, Zapier, and major social media platforms, enabling smooth workflows.