Screaming Frog SEO Spider vs Keyword Hero

Screaming Frog SEO Spider is a powerhouse website crawler designed for in-depth SEO auditing. Deployed as a desktop application, it enables SEO professionals to swiftly crawl websites and uncover technical issues like broken links, duplicate content, and redirect chains. Through its intuitive interface, users can explore metadata, headlines, images, structured data, and pagination, all in one sophisticated dashboard.

Advanced filtering helps uncover indexing barriers such as headers missing tags, oversize pages, or uncompressed images that may degrade page speed. Custom extraction features allow targeting of bespoke content or scripts, while in-crawler SERP simulation helps mimic the search engine’s point of view. With support for integrations like Google Analytics and Search Console, it’s possible to enrich technical audits with real performance data.

Keyword Hero is an analytics enhancement tool focused on restoring “(not provided)” keyword data within Google Analytics—bridging the visibility gap between organic search data and on-site performance. It uses machine learning and session-level analysis to match keyword queries to specific landing pages, attributing a large portion of previously hidden organic traffic back to actual search queries.

Users receive enriched GA reports containing keyword performance alongside page metrics like bounce rate, session duration, and conversion data. This empowers content teams and marketers with actionable insights: understanding not just which pages perform, but which keywords drive that performance.