SE Ranking vs Keyword Hero

SE Ranking is a comprehensive all-in-one SEO and digital marketing platform built for flexibility and accessibility. It boasts a forward-thinking rank-tracking system that monitors keyword performance across search engines and locations—ideal for local, national, and global campaigns.

Beyond rankings, SE Ranking includes robust tools for keyword research, competitor analysis, backlink auditing, on-page optimization, and more. The platform’s Keyword Suggestion and Grouping tools help marketing teams discover relevant terms, cluster them intelligently, and manage large keyword sets.

Keyword Hero is an analytics enhancement tool focused on restoring “(not provided)” keyword data within Google Analytics—bridging the visibility gap between organic search data and on-site performance. It uses machine learning and session-level analysis to match keyword queries to specific landing pages, attributing a large portion of previously hidden organic traffic back to actual search queries.

Users receive enriched GA reports containing keyword performance alongside page metrics like bounce rate, session duration, and conversion data. This empowers content teams and marketers with actionable insights: understanding not just which pages perform, but which keywords drive that performance.