Search Atlas vs Surfer

Search Atlas is an all-in-one SEO and GEO platform for agencies and marketing professionals. Its proprietary AI engine, OTTO SEO, facilitates automation across technical, on-page, and off-page SEO tasks. The platform includes over 40 tools—such as AI writing, site auditing, rank tracking, keyword discovery, and local SEO features.

Specific capabilities include link building, generative content creation, localization, competitor insights, and white-labeled reporting. It also integrates Google Search Console and Analytics data, providing daily updates on keyword performance, visibility, and traffic potential across devices and locations. Search Atlas aims to automate intensive tasks such as content generation, audits, research, and outreach—so teams can focus on scaling rather than execution

SurferSEO is a powerful cloud-based SEO platform built for marketers of all experience levels. It blends NLP, machine learning, SERP analysis with generative AI (including GPT-4 in 32k) across 500+ web signals to produce content optimized in real time for user intent and search algorithm compliance.

Surfer includes features such as a live Content Editor, SERP analyzer, keyword research, AI writing integrations, audits, and seamless compatibility with tools like WordPress and Google Docs.