Sharpspring vs Keap

SharpSpring offers a full-stack marketing automation and CRM platform, blending smart email campaigns, behavioral tracking, dynamic forms, landing pages, blogs, and social media management.

Unique features like VisitorID identify and score site visitors, while visual workflows, lead scoring, detailed analytics, and integration flexibility (via API or Zapier) support conversion-focused marketing strategies.

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.