Shopify vs Square Online

Shopify is an all-in-one global commerce platform trusted by entrepreneurs to enterprise brands. It enables merchants to build, manage, and scale online and in-person retail with ease — offering hosting, design tools, payment processing, marketing, and analytics in one unified system.

Shopify emphasizes speed, security, and usability, accommodating everything from small shops to international operations. In 2025, Shopify introduced its AI Store Builder, allowing merchants to generate complete storefronts using only descriptive keywords.

Square Online is an all-in-one ecommerce and website builder platform that allows businesses of all sizes—especially those already using Square’s POS system—to build professional online stores with ease.

With drag-and-drop editing, theme templates, custom fonts, and site elements like banners, item badges, and configurable layouts, it gives freedom to control branding and design.

Stores can connect custom domains (in paid plans), remove Square branding, list unlimited products, manage inventory, sync with physical store operations, and integrate with social media and Instagram.