Unbounce vs Instapage Comparison Chart

Unbounce

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Instapage

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Starting Price

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Free Version
Free Trial
Description

Unbounce empowers marketers to build, test, and optimize high‑converting landing pages without developers. Its standout features include drag‑and‑drop editing, AI‑powered Smart Traffic that routes users to the best‑performing variant, and seamless A/B testing combined with deep marketing integrations like Salesforce, HubSpot, and Zapier.

Instapage is built for speed and personalization at scale—boasting up to 400% higher conversion rates and 4.2× better ad conversions via automated, personalized post‑click experiences.

Its advanced feature set includes AI‑generated headlines and CTAs, 500+ templates, reusable Instablocks + Global Blocks, instant page loads via AMP and Thor Render Engine, real‑time collaboration, A/B testing, analytics, and integrations with 120+ tools

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Vendor Information
Company Name Unbounce Instapage
Location Canada United States
Founded Year 2018 2016
No. of Employees - -