Upflow vs Growfin vs Billtrust

Upflow is a SaaS financial relationship management platform focused on helping B2B businesses get paid faster and improve their accounts receivable processes.

Its features include real‑time AR metrics, automated and personalized workflows for follow‑ups, dashboards for cash collection performance, payment portals tailored to each customer, and modern payment options.

Upflow integrates with popular accounting/ERP systems like QuickBooks, Netsuite, Sage Intacct, Xero, etc., making it easier for finance teams to embed AR efficiency into existing workflows.

Growfin is an AI‑powered accounts receivable (AR) automation platform that helps finance teams transform their Order‑to‑Cash process by making collections, cash application, and forecasting more predictive, efficient, and collaborative. 

It uses Behavioral AI to adapt to customer payment behavior and signals, enabling companies to prioritize which accounts to collect first, send timely follow‑ups automatically, and reconcile payments with minimal manual effort. 

Growfin integrates with leading ERPs (especially NetSuite) and delivers a SuiteApp that meets Oracle NetSuite’s standards.

Billtrust is a financial‑technology provider focused on AI‑powered accounts receivable automation and order‑to‑cash process optimization. 

For over two decades, it has modernized AR by offering solutions that cover invoicing, payments processing, collections, cash application, credit management, and reconciliation.

Billtrust supports both suppliers and buyers, through its Business Payments Network, enabling digital invoice delivery, embedded payments, and many connectors to ERPs, payment providers, banks, and financial institutions.