Frase is an integrated AI writing and SEO optimization platform that transforms content creation through intelligent workflows. It features keyword-to-content conversion, content briefs, rank-ready document generation, and import capabilities allowing content to be loaded from URLs or templates into the editor for optimization.

Editorial consistency is enforced through Brand Voice, Style Guide, Custom Terms, and reference documentation—promoting alignment and productivity across content teams. Additional tools like Topic Finder, Document Summarizer, and gap analysis help identify optimization opportunities and improve content relevance. Frase supports collaborative production of high-ranking content for Google, ChatGPT, and beyond.