Optivos Features

Key Features

Marketing Intelligence

Measure marketing effectiveness, connect media spend with revenue outcomes, evaluate marketing ROI, and simulate future budget allocation scenarios

Pricing & Revenue Intelligence

Analyze pricing, promotions, trade investments, margins, elasticity, and revenue realization to improve commercial performance

Demand Forecasting

Connect demand signals, inventory visibility, operational planning, and forecasting to improve supply readiness and planning accuracy

Conversational AI Analytics

Ask questions about enterprise data in natural language and receive insights without relying on SQL or traditional BI workflows.