ActiveCampaign vs CleverTap

ActiveCampaign is a robust, all-in-one marketing and sales automation platform ideal for small to mid-sized businesses. It features an AI-powered automation builder that simplifies the creation of complex workflows—combining triggers, conditions, and split testing seamlessly.

Users can automate cross-channel campaigns across email, SMS, WhatsApp, and on-site messaging, and benefit from precise segmentation, predictive sending, and behavior-based personalization. The built-in CRM (called "Deals") supports lead scoring, pipeline management, and sales routing, fully integrated with marketing campaigns.

CleverTap is a mobile- and app-focused customer lifecycle and engagement platform built for real-time, behavior-driven automation. Using AI-enhanced RFM-based segmentation, it predicts actions like churn or conversion and targets users proactively.

It combines deep behavioral analytics with omnichannel messaging—via push notifications, in-app messages, email, SMS, and WhatsApp—with real-time processing that enables immediate response to user actions.

Brands can orchestrate multi-step journeys, A/B test content, and access rich campaign dashboards and cohort insights.