CleverTap is a mobile- and app-focused customer lifecycle and engagement platform built for real-time, behavior-driven automation. Using AI-enhanced RFM-based segmentation, it predicts actions like churn or conversion and targets users proactively.

It combines deep behavioral analytics with omnichannel messaging—via push notifications, in-app messages, email, SMS, and WhatsApp—with real-time processing that enables immediate response to user actions.

Brands can orchestrate multi-step journeys, A/B test content, and access rich campaign dashboards and cohort insights.