Drip vs Mautic

Drip is a marketing automation platform crafted specifically for e-commerce brands. It delivers behavior-driven personalization, leveraging customer actions like browsing and purchases to segment audiences and trigger tailored campaigns. Robust A/B testing and behavioral segmentation allow optimizing content, timing, and messaging for higher impact.

Native integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce enable real-time data syncing, abandoned cart recovery, conversion tracking, and revenue attribution.

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.