Drip is a marketing automation platform crafted specifically for e-commerce brands. It delivers behavior-driven personalization, leveraging customer actions like browsing and purchases to segment audiences and trigger tailored campaigns. Robust A/B testing and behavioral segmentation allow optimizing content, timing, and messaging for higher impact.

Native integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce enable real-time data syncing, abandoned cart recovery, conversion tracking, and revenue attribution.