Drip vs Ortto

Drip is a marketing automation platform crafted specifically for e-commerce brands. It delivers behavior-driven personalization, leveraging customer actions like browsing and purchases to segment audiences and trigger tailored campaigns. Robust A/B testing and behavioral segmentation allow optimizing content, timing, and messaging for higher impact.

Native integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce enable real-time data syncing, abandoned cart recovery, conversion tracking, and revenue attribution.

An all‑in‑one platform that merges customer data platform (CDP), marketing automation, and analytics—and enriches them with AI. Users benefit from a visual journey builder with branching logic, multichannel communications (email, SMS, push, in‑app, pop‑ups, forms), plus real‑time segmentation, dashboards, and predictive insights.

Advanced plans add dedicated IPs, SLAs, role-based access, and compliance (GDPR, HIPAA, SOC2). It’s beloved for its intuitive interface and unified campaign execution. Ortto's marketing automation and customer data platform unifies your data, messaging, and analytics on a single platform.