Frase vs Search Atlas

Frase is an integrated AI writing and SEO optimization platform that transforms content creation through intelligent workflows. It features keyword-to-content conversion, content briefs, rank-ready document generation, and import capabilities allowing content to be loaded from URLs or templates into the editor for optimization.

Editorial consistency is enforced through Brand Voice, Style Guide, Custom Terms, and reference documentation—promoting alignment and productivity across content teams. Additional tools like Topic Finder, Document Summarizer, and gap analysis help identify optimization opportunities and improve content relevance. Frase supports collaborative production of high-ranking content for Google, ChatGPT, and beyond.

Search Atlas is an all-in-one SEO and GEO platform for agencies and marketing professionals. Its proprietary AI engine, OTTO SEO, facilitates automation across technical, on-page, and off-page SEO tasks. The platform includes over 40 tools—such as AI writing, site auditing, rank tracking, keyword discovery, and local SEO features.

Specific capabilities include link building, generative content creation, localization, competitor insights, and white-labeled reporting. It also integrates Google Search Console and Analytics data, providing daily updates on keyword performance, visibility, and traffic potential across devices and locations. Search Atlas aims to automate intensive tasks such as content generation, audits, research, and outreach—so teams can focus on scaling rather than execution