Instapage vs Leadpages vs Unbounce Comparison Chart

Instapage

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Leadpages

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Unbounce

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Starting Price

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Free Version
Free Trial
Description

Instapage is built for speed and personalization at scale—boasting up to 400% higher conversion rates and 4.2× better ad conversions via automated, personalized post‑click experiences.

Its advanced feature set includes AI‑generated headlines and CTAs, 500+ templates, reusable Instablocks + Global Blocks, instant page loads via AMP and Thor Render Engine, real‑time collaboration, A/B testing, analytics, and integrations with 120+ tools

Leadpages serves over 466,000 businesses and captures millions of leads monthly, delivering up to five times the conversions compared to industry benchmarks through its intuitive drag‑and‑drop builder, A/B testing, and robust analytics Leadpages.

It’s especially valued by small businesses for its conversion‑optimized templates, AI-assisted content generation, lead enrichment capabilities, and seamless integration with marketing stacks.

Unbounce empowers marketers to build, test, and optimize high‑converting landing pages without developers. Its standout features include drag‑and‑drop editing, AI‑powered Smart Traffic that routes users to the best‑performing variant, and seamless A/B testing combined with deep marketing integrations like Salesforce, HubSpot, and Zapier.

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Vendor Information
Company Name Instapage Leadpages Unbounce
Location United States United States Canada
Founded Year 2016 2019 2018
No. of Employees - - -