iPrtesso vs Keap

iPresso is an industry-tailored marketing automation platform with features like scenario-based journeys, email and WhatsApp marketing, product feed management, RFM analysis, and cart abandonment recovery. It targets sectors such as e-commerce, finance, FMCG, media, travel, and education while offering rich integrations and multilingual support. 

Features include drag‑and‑drop scenario builders, real‑time abandonment recovery (cart, form, browsing), WhatsApp messaging, pop‑ups, push campaigns, dynamic recommendation frames, RFM analytics, and weather‑based triggers (iPresso Satellite). It's highly adaptable across e‑commerce, finance, media, education, and more.

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.