iPresso is an industry-tailored marketing automation platform with features like scenario-based journeys, email and WhatsApp marketing, product feed management, RFM analysis, and cart abandonment recovery. It targets sectors such as e-commerce, finance, FMCG, media, travel, and education while offering rich integrations and multilingual support. 

Features include drag‑and‑drop scenario builders, real‑time abandonment recovery (cart, form, browsing), WhatsApp messaging, pop‑ups, push campaigns, dynamic recommendation frames, RFM analytics, and weather‑based triggers (iPresso Satellite). It's highly adaptable across e‑commerce, finance, media, education, and more.