iPrtesso vs Mautic

iPresso is an industry-tailored marketing automation platform with features like scenario-based journeys, email and WhatsApp marketing, product feed management, RFM analysis, and cart abandonment recovery. It targets sectors such as e-commerce, finance, FMCG, media, travel, and education while offering rich integrations and multilingual support. 

Features include drag‑and‑drop scenario builders, real‑time abandonment recovery (cart, form, browsing), WhatsApp messaging, pop‑ups, push campaigns, dynamic recommendation frames, RFM analytics, and weather‑based triggers (iPresso Satellite). It's highly adaptable across e‑commerce, finance, media, education, and more.

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.