Keap vs Drip

Keap (formerly Infusionsoft) combines CRM, sales, marketing automation, payment, and scheduling tools into one platform, tailored for small businesses. Its visual, drag-and-drop automation builder lets users create workflows for lead capture, nurturing, appointment reminders, invoices, and follow‑ups.

With deep contact records, tagging, segmentation, and lead scoring, Keap helps automate customer journeys and prioritize follow‑up. It integrates with thousands of tools through Zapier, and supports direct payment tools like PayPal and Stripe.

Drip is a marketing automation platform crafted specifically for e-commerce brands. It delivers behavior-driven personalization, leveraging customer actions like browsing and purchases to segment audiences and trigger tailored campaigns. Robust A/B testing and behavioral segmentation allow optimizing content, timing, and messaging for higher impact.

Native integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce enable real-time data syncing, abandoned cart recovery, conversion tracking, and revenue attribution.