Lusha vs Cognism vs Instantly.ai

Lusha is a leading B2B prospecting and data enrichment platform designed to help sales professionals, recruiters, and marketers connect with decision-makers faster.

It provides verified business contact information, including direct phone numbers and email addresses, enabling more effective outreach.

Lusha integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Outreach, enriching contact databases with accurate and up-to-date data.

Cognism is a B2B sales intelligence platform designed to help revenue and marketing teams discover, connect with and engage decision-makers with high-quality, compliant data.

The platform provides verified mobile numbers, business emails and firmographic/technographic signal data to fuel outbound prospecting and pipeline creation.

For example, Cognism claims its mobile number coverage helps users “double pipeline output” by improving connect rates and enabling reps to reach ideal contacts more reliably.

Instantly.ai is a powerful cold email outreach automation platform designed to help sales teams, marketers, and agencies scale lead generation effortlessly.

It allows users to create personalized email sequences, automate follow-ups, and track campaign performance with real-time analytics.

The platform’s AI-powered deliverability engine optimizes sending patterns to ensure emails land in the inbox rather than spam folders.

Instantly.ai also enables users to manage multiple domains and email accounts, supporting thousands of daily sends safely.