Mautic vs CleverTap

Mautic is a leading open-source marketing automation platform championed for its flexibility and data control. It offers a drag-and-drop campaign builder, email and landing page design tools, multi-channel outreach (email, SMS, social, web push), and comprehensive lead scoring and segmentation.

Self-hosting eliminates vendor lock-in and favors data sovereignty, while REST APIs and plugin support allow deep customization. Designed for teams with technical bandwidth, it supports advanced analytics, real-time user tracking, and multi-step workflows.

CleverTap is a mobile- and app-focused customer lifecycle and engagement platform built for real-time, behavior-driven automation. Using AI-enhanced RFM-based segmentation, it predicts actions like churn or conversion and targets users proactively.

It combines deep behavioral analytics with omnichannel messaging—via push notifications, in-app messages, email, SMS, and WhatsApp—with real-time processing that enables immediate response to user actions.

Brands can orchestrate multi-step journeys, A/B test content, and access rich campaign dashboards and cohort insights.