Pros vs Zilliant

PROS is an enterprise AI-driven platform that empowers organizations to optimize pricing, streamline digital selling, and manage revenue across every customer interaction and sales channel.

Built for large-scale, complex businesses—including those in manufacturing, distribution, and airline retailing—PROS leverages real-time analytics, predictive AI, and powerful automation to help companies accelerate sales, improve customer experiences, and outperform competitors.

The platform’s dynamic pricing capabilities use advanced machine learning to forecast demand, adapt to market changes, and recommend the most profitable pricing strategies, enabling businesses to avoid commodity pricing traps and position value effectively. 

Zilliant’s Precision Pricing Platform is engineered for large organizations that demand end-to-end control over their pricing lifecycle. The platform connects pricing, sales, finance, and marketing teams, breaking down data silos and enabling proactive, data-driven pricing strategies.

Zilliant’s Agreements Management and CPQ (Configure, Price, Quote) tools empower sales teams to negotiate, finalize, and amend contracts efficiently, while real-time pricing updates ensure businesses can respond to market changes at speed. Zilliant emphasizes pricing transparency and agility, providing a single source of truth for all pricing activities and equipping teams with clear, actionable insights to reduce revenue leakage and improve margins.