PROS is an enterprise AI-driven platform that empowers organizations to optimize pricing, streamline digital selling, and manage revenue across every customer interaction and sales channel.

Built for large-scale, complex businesses—including those in manufacturing, distribution, and airline retailing—PROS leverages real-time analytics, predictive AI, and powerful automation to help companies accelerate sales, improve customer experiences, and outperform competitors.

The platform’s dynamic pricing capabilities use advanced machine learning to forecast demand, adapt to market changes, and recommend the most profitable pricing strategies, enabling businesses to avoid commodity pricing traps and position value effectively.