Mailchimp

Turn Emails into Revenue

Turn Emails into Revenue
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Mailchimp

Visit Website
Submit a review

Overview

Mailchimp (Rocket Science Group, now part of Intuit) is a web-based marketing automation and email marketing platform, launched in 2001. It offers tools for creating email campaigns, audience segmentation, landing pages, social posting, and analytics. It features a freemium model with paid tiers providing advanced capabilities and integrations.
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Mailchimp Features

Email Campaign Management
Automations
Audience Management

Automated Customer Journeys
Dynamic Content

Campaign Performance Tracking
Industry Benchmarking
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Specifications

Company

Mailchimp

2001

Atlanta, United States

Categories
Email Marketing

Language Supported

English

German

Spanish

French

Italian

Portuguese

Suitable For

StartUps

SMB's

Enterprises

Supported Platforms

Browser-based

Android

iPhone/iPad

Customer Support

Chat

Email

24x7 Support

Knowledge Base

Help Guides

Video

Blog

Social Media

Media

media image
thumb

Use Cases

Collect User Feedback

Create New Contacts in Mailchimp

Integrations

Shopify

WooCommerce

Canva

Zapier

Team

Ben Chestnut
Co-founder
Zachary Orr
Mobile Developer

Mailchimp Reviews

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FAQ

Mailchimp offers a free plan for small audiences, and paid tiers—Essentials, Standard, Premium—priced based on subscriber count. As your contact list grows, costs can rise steeply, especially beyond 1,000 contacts.

You get access to over 250 mobile-responsive templates, merge tags and personalization, AI-assisted copy and subject-line generation, A/B testing (paid tiers), and rich analytics (open rates, click maps, revenue tracking).

Yes—Mailchimp supports automation workflows triggered by actions like opens or clicks, audience segmentation, tagging, and dynamic content. However, advanced branching logic and triggers are limited in higher-tier plans and no longer available in the classic builder.

Mailchimp offers its own landing page builder, pop-ups, embedded forms, and simple website tools. However, form customization and A/B testing capabilities are more basic than those of competitors.

Power users often report issues like high cost as lists grow, complex automation without deep branching logic, limited segmentation options, and occasional slow support response times—even on paid plans. Many switch to tools like ActiveCampaign or Klaviyo for more robust functionality.

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