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OpenAI Expands ChatGPT Advertising With New Self-Serve Platform
2 days ago
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OpenAI has launched a self-serve Ads Manager for ChatGPT, marking a major expansion of its advertising business and opening the platform to a wider range of advertisers. Previously limited to large brands working through agency partners, the new system allows businesses of all sizes to create, manage, and track ad campaigns directly.
The Ads Manager includes tools for budget control, creative uploads, and real-time performance monitoring, along with pricing models such as cost-per-click bidding. This shift mirrors the evolution of other digital ad platforms, moving from controlled partnerships to scalable, self-service systems.
The launch comes as OpenAI seeks new revenue streams to offset the high costs of developing and running AI systems. Early advertising tests reportedly generated strong revenue, and the company is aiming for significant growth in this area. At the same time, competitors like Google and Microsoft are also exploring advertising within AI-driven experiences, increasing competition in the space.
OpenAI has emphasized that ads will remain separate from chatbot responses and will not influence the information users receive - an effort to maintain user trust. It has also introduced analytics tools to help advertisers measure performance without compromising user privacy.
By lowering entry barriers and enabling broader participation, the new Ads Manager positions ChatGPT as an emerging platform for targeted, intent-driven advertising. However, the long-term success of AI advertising will depend on balancing monetization with user experience and trust.
