Pricefx is a leading AI-powered pricing platform built for distributors, manufacturers, and enterprise retailers seeking to maximize margins and agility in a complex, rapidly changing market.

The platform’s PricingAI module introduces a conversational, Gen-AI-powered interface, allowing users to get personalized pricing insights and recommendations in natural language.

Pricefx leverages real-time analytics, machine learning, and predictive AI to optimize prices across channels, product lines, and geographies, with a strong emphasis on ROI—customer case studies cite up to 70x returns on investment after deployment.