SYMSON is an AI-powered pricing platform that combines economic theory with machine learning to help businesses set optimal prices based on a rich set of data points, including competitor activity, sales history, and customer behavior. The platform’s AI model tracks 52 variables to recommend prices, offers elasticity-based repricing, and integrates with Google to monitor competitor pricing in real time.

SYMSON’s strategy builder allows users to define and combine multiple pricing rules, while its insight center provides full transparency into the logic behind every recommendation.