Drip vs iPrtesso

Drip is a marketing automation platform crafted specifically for e-commerce brands. It delivers behavior-driven personalization, leveraging customer actions like browsing and purchases to segment audiences and trigger tailored campaigns. Robust A/B testing and behavioral segmentation allow optimizing content, timing, and messaging for higher impact.

Native integrations with platforms such as Shopify, WooCommerce, Magento, and BigCommerce enable real-time data syncing, abandoned cart recovery, conversion tracking, and revenue attribution.

iPresso is an industry-tailored marketing automation platform with features like scenario-based journeys, email and WhatsApp marketing, product feed management, RFM analysis, and cart abandonment recovery. It targets sectors such as e-commerce, finance, FMCG, media, travel, and education while offering rich integrations and multilingual support. 

Features include drag‑and‑drop scenario builders, real‑time abandonment recovery (cart, form, browsing), WhatsApp messaging, pop‑ups, push campaigns, dynamic recommendation frames, RFM analytics, and weather‑based triggers (iPresso Satellite). It's highly adaptable across e‑commerce, finance, media, education, and more.