Pros vs Symson

PROS is an enterprise AI-driven platform that empowers organizations to optimize pricing, streamline digital selling, and manage revenue across every customer interaction and sales channel.

Built for large-scale, complex businesses—including those in manufacturing, distribution, and airline retailing—PROS leverages real-time analytics, predictive AI, and powerful automation to help companies accelerate sales, improve customer experiences, and outperform competitors.

The platform’s dynamic pricing capabilities use advanced machine learning to forecast demand, adapt to market changes, and recommend the most profitable pricing strategies, enabling businesses to avoid commodity pricing traps and position value effectively. 

SYMSON is an AI-powered pricing platform that combines economic theory with machine learning to help businesses set optimal prices based on a rich set of data points, including competitor activity, sales history, and customer behavior. The platform’s AI model tracks 52 variables to recommend prices, offers elasticity-based repricing, and integrates with Google to monitor competitor pricing in real time.

SYMSON’s strategy builder allows users to define and combine multiple pricing rules, while its insight center provides full transparency into the logic behind every recommendation.